Disruptive innovation can create new markets and value networks.
Разрушительное новшество может создавать новые рынки и цепочки ценностей.
Definitions
Disruptive innovation refers to a process by which a smaller company with fewer resources is able to successfully challenge established businesses. It typically involves the introduction of a product or service that is simpler, more affordable, or more accessible, ultimately displacing existing market leaders and transforming industries.
